THE EXCITING JOURNEY OF Writing
a Fictional Book
"IT'S A LUXuRY BEING A WRITER, BECAUSE ALL YOU EVER THINK ABOUT IS LIFE."
It would be wonderful as a writer if all that I had to do is write. If after the book was completed I could hand it off to a team of people to market the "best story ever written" all the way to the top. But alas, those are dreams because I'm not J.K Rowling who has her own story to tell.
I've read that a potential book buyer takes about 30 seconds or less to decide if they want to buy and read a book. I was also shocked to find (Total percentage of books started but not finished) 57%- www.statisticbrain.com/reading-statistics/
Truth be told, most writers are one man or woman shows. We do it all. Write, edit, write, edit, and then market, market, market. Imagine for a moment that you own a store with all of the merchandise in the back, nothing on the showroom floor. Or everything on the floor is poorly displayed.
Welcome to the blurb or 30 seconds to buy or bust. I recommend "How to Write a Sizzling Synopsis" by Bryan Cohen. It is a great tool for writers. It makes a writer think about their book which is their product. We become marketing people trying to softly persuade strangers that our product is entertaining. They will enjoy it. Why shouldn't they? We've only invested months or years of our lives.
The reader, just like the moviegoer, is not interested in the behind the scenes nonsense. "Entertain me and damn it you better be good," they say.
Below is a sample of the blurb from THEY TRY TO THINK LIKE US, the original and then the re-write.
Tell me which you prefer.
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